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Full Access tickets are still available for Mortgage Tech Summit ’13 | Orange County.

We are expecting 150-200 attendees, making this the biggest MTS ever. Join the revolution! Bring freedom back to your origination business. Full Access registration includes the entire MTS program, breakfast & lunch on Thursday & networking events in the evenings. Best part, you won’t believe the price!

Register now at ➡ http://mts13oc.eventbrite.com ⬅

Can’t make Orange County? Attend the Fall/Winter ’13 MTS. Find out when & where by signing up for our no-spam news alerts. 

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Friday, March 1 • 3:10pm - 4:00pm
Database Segmentation and Target Marketing for Retention

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How diligent are you about adding new clients and prospects to your database? If you want to learn how to ensure that your closed deals lead to repeat customers and referral machines, attend this session with Jonas Kruckeberg about manufacturing raving fans along the way to closing. 

He'll dive deep into some of the concepts of database segmentation and management that can be used in any advanced platform, including 

  • Grouping by contact types
  • Grouping by "dynamic groups"
  • Eliminating data entry altogether via "smart forms”
  • One-to-One, targeted email drip marketing that engages the consumer in conversation

 


Speakers
JK

Jonas Kruckeberg

Jonas Kruckeberg is the National Account Executive for Top of Mind Networks, a powerful, scalable, sercure web based marketing and CRM platform. Jonas has originated loans for the past 8 years in California. He was a client of Surefire prior to coming on board with TOM and continues to use the system to automate his origination workflow.


Friday March 1, 2013 3:10pm - 4:00pm
Room 2

Attendees (9)